01
A listing plugin, purpose-built
Rather than bending a generic real-estate plugin to fit, I built one around Domeij's actual workflow — structured listing data, the right fields, and an admin experience the team can move through quickly.
DOMEIJ & ASSOCIATES
LISTINGS PLATFORM
A custom WordPress theme and a bespoke listing plugin for a real estate firm — built to sharpen their online presence and make managing properties effortless.
REAL ESTATE
— 01 / OVERVIEW
Domeij & Associates needed two things at once: a website that looked like the calibre of properties they represent, and a back office that made keeping it current effortless. Odd Pixel built both — a custom WordPress theme for the public face, and a bespoke listing plugin underneath it so the team can add, edit, and manage properties without fighting the CMS.
— 02 / THE BRIEF
A polished front door
and listings that manage themselves.
Real estate sites live or die on their listings. The properties change constantly, and a generic plugin or a tangle of custom fields turns routine updates into a chore — which means listings go stale, photos go missing, and the site stops reflecting what's actually for sale.
Domeij needed an online presence that matched the quality of their portfolio, paired with a listing workflow simple enough that keeping it current was never the bottleneck. The answer was purpose-built: a theme shaped to the brand, and a plugin shaped to exactly how they manage property.
— 03 / APPROACH
Four engineering moves
behind the platform.
02
Theme shaped to the brand
A custom WordPress theme presents listings the way the firm wants to be seen — considered typography, generous photography, and layouts that make a property feel like the calibre it is.
03
Search that finds the home
Listing search and filtering let buyers narrow by the things that matter — location, price, size — so the right property surfaces fast instead of being buried in a long scroll.
04
Effortless to maintain
Adding or updating a listing is a few clear steps, not a CMS wrestling match. The site stays current because keeping it current is genuinely easy.
FIG. A — Intro 
FIG. B — Listing Results 
FIG. C — Listing Detail 
FIG. D — Listing Grid 
FIG. E — Listing Media Grid 
FIG. F — Blog — 04 / WHAT WE BUILT
Six parts,
one platform.
FEAT.01
Custom WordPress theme
A bespoke theme built to present Domeij's portfolio with the polish real estate demands — considered type, generous imagery, and brand-true layouts.
FEAT.02
Bespoke listing plugin
A purpose-built plugin structures property data around the firm's real workflow, so listings are consistent and the admin experience stays fast.
FEAT.03
Listing search
Buyers filter by location, price, and the criteria that matter, so the right property surfaces quickly instead of getting lost in a long list.
FEAT.04
Property templates
Detail templates that give every home room to breathe — photos, specifics, and inquiry paths laid out for a confident buying decision.
FEAT.05
Simple management
Adding and editing listings is a handful of clear steps, removing the friction that lets a real estate site go stale.
FEAT.06
Responsive build
Layouts designed to feel intentional from desktop browsing down to a phone scrolled on the way to a showing.
— 05 / STACK
01 WordPress
02 Custom Theme
03 Custom Plugin
04 PHP
05 Custom Post Types
06 Listing Search
07 Maps
08 Responsive
— 06 / OUTCOMES
What the engineering
made possible.
2builds
A custom theme and a bespoke listing plugin, working as one
1workflow
Listing management simplified into a few clear steps
100%
Listings structured around how the firm actually works
∞
Properties the team can add and manage on their own
A site as polished as the portfolio it presents — and a listing workflow simple enough that keeping it current is never the bottleneck.
Domeij & Associates
REAL ESTATE